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PACT Organic Underwear

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Dec232009

Here’s to my grandmother

Everyone should have a grandmother as supportive as mine; Mimi has been a stalwart supporter of PACT from the very beginning. She is also our biggest customer. How many other underwear companies can boast the CEO’s grandmother as their biggest customer? She gives the underwear to everyone…my brothers, cousins, her children, the people who help her at her house, her 26 godchildren, people who work at her doctor’s office, etc. etc. etc.  If you have interacted with Mimi in the past 4 months, she has probably given you PACT. In fact, she has bought over 100 pairs of PACT and every time she buys (by phone of course) she always makes sure we apply the family discount.
Mimi is also a big fan of our coverage. Whenever PACT is in a magazine or in a newspaper, she buys all the copies she can find. The coffee table is covered in PACT filled magazines.
She is such a big supporter of PACT that she even decorated her Christmas tree with PACT!
PACT xmas
So thank you Mimi, from all of us at PACT. You’re our favorite customer and you have won the hearts of the entire PACT team. We can’t thank you enough for your support.
–Jason

Dec172009

Pact or Prius?

Question: Is “going green” or “being green” something that we do for ourselves, our neighbors or our ego?
Fact: Hybrid cars that are designed to look like hybrids–e.g. the Prius– sell much better than vehicles with hybrid motors but traditional bodywork.  Why is this?  Are we, as environmentally consciousness consumers, purchasing a hybrid vehicle because it is more energy efficient, or are we buying a hybrid so that we can publically flaunt our green street cred?
Our motivations are probably a little of both, which is only human, we want to be recognized and given credit for our efforts.  Rather than ignore this tendency we should recognize it and use it to our advantage.  It’s fine to want to do good things and live a more eco-conscious life AND expect a little positive reinforcement for those decisions.
So how do we show off what we wear under our clothing?
Well, the first thing we should do is find out what we are putting in our pants.

Mass produced non-organic underwear is laden with oil and unnatural Frankenscience.  Those “Fruit of the Loom” have more in common with Exxon Mobile and Monsanto than they do with a basket of fresh produce.  There is oil in the fertilizer that grows the cotton, there are mutations in the genes of the plants, and unfortunately, there are barrels and barrels of oil spent in the shipping, transportation and far-flung fabrication of most of our underwear.  The plastic spears and plastic bags that seal and pierce each pair require a tremendous amount of energy and petroleum to produce.
We decided to go down the sustainable route.  After all, change starts with your underwear.  Change starts with consistency, with small choices making increasingly larger impacts.  We use and wear underwear everyday, sometimes more than one pair a day.  And yet we have– for many years– been protecting and covering our most intimate assets with a product that is far from personal.
There are many reasons to buy and wear PACT sustainable organic underwear.  The beautiful polychromatic design, the closed-loop 100-mile field to factory production facilities, the non GMO organic cotton, the generous and constant donations made to non profits from every purchase of every progressive pair…
So, now that you know why you should make a PACT to be a more responsible consumer and replace the convenient with the crucial, the wasteful with the economical… you may be wondering, how do I show other people I’ve made such a sexily sustainable choice?
Here are 5 Things You Can Do to Share Your Progressive Panties Epiphany:

  1. Answer the door in your underwear
  2. Go to the gym and take a generous amount of time getting dressed
  3. Go shopping with friends and take them into the changing room
  4. Flash people (especially people driving Priuses, they love conspicuous displays of eco-chicness)
  5. Be in college.  More importantly, be on a college campus (opportunities will present themselves, trust us.)
    Now ask yourself.  What’s better for the environment, walking in sustainable, luxurious, and incredibly stylish PACT underwear or driving a Prius in said underwear?  The answer is obviously walking.  If you are in a hurry ride a bike, (riding a bike in a dress could be the 6th way to show off your new eco-undies)… If you have to drive, by all means drive a Prius.  While you are at it, do as our co-founder and CEO Jason does…PACT it all into a Prius.
    If you REALLY want to show off your commitment to the environment, drive that Prius in just your underwear in the carpool lane, with three other PACT pals, naturally.
  6. Greening the Commute
  7. Greening the Commute

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wearPACT Check out PACT at the British Design Museum! http://bit.ly/arDVzn posted 3 hrs ago
wearPACT Thanks @zem for wearing PACT at the Global Green Oscar Party! http://bit.ly/dcoXfX posted 3 days ago
wearPACT How do you explain train derailment to a customer? Thanks UPS http://bit.ly/9eeNY8 posted 2 weeks ago
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