PACT Organic Underwear
Get 25% off at our Sunday Solids Sale!
Today only, all solid underwear are on sale! Enter the code SUNDAYSOLIDS at checkout for 25% any pair of solid underwear.
For those of you who prefer your unmentionables slightly less mentionable, each of our collections comes in a solid (red, blue, or grey). Because we want each pair to have a visual connection to the nonprofit that inspired it, we include a narrow band of the print along the front – we call it the cause stripe.
So, whether you like bold patterns or basic solids, you’ll remember our partner organizations’ work and your contribution to it every time you wear your PACT underwear.
The PACT Palace
To call it a palace is a bit of a misnomer. We pay about $500 per month to stay here at PACT world headquarters. Our friend Jacob splits the office with us–he gets a desk and we make a mess and fill it with people. Jacob gets to be around a big group, so he’s quite happy, even though he admittedly gets the short end of the stick in our rental arrangement. Jacob is on the left, Jeff is on the far right (under the inspirational sculpture), Molly is sitting behind Jeff, and some others who wish to remain nameless are in the back. 
See who has the messiest desk after the click…
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We also have regular visits from my dog Louie, who loves to eat our pouches.
If you want to see a case study in differences in working style, check out the difference between my (Jason, CEO) desk...
And Molly's desk...who's really in charge?
Get 30% off thongs on Thursday!
Here at PACT, we enjoy some good alliteration. To celebrate, we’ve deemed today Thong Thursday!
Enter code THONGTHURSDAY at checkout for 30% off all thongs!
Berkeley is much more small town than you might think
Most people think of Berkeley as a place where you might find 9/11 Truthers, Jews for Jesus, and EarthFirst! members drinking lattes together while arguing over the Van Jones resignation.
Well…it’s also a strangely wonderful small town. Star Grocery, where I spent a considerable part of my childhood, is one of the last grocery stores in the world to still have manual charge accounts. It also posts New York Times articles about its customers on the bagel box. I was tickled and touched when my brother sent me this blurry photo complete with an arrow saying “Local Customer” and my name highlighted. Thanks Star!
PACT in the New York Times as example of “design thinking”
Sara Beckman, Jeff’s and my former teacher and mentor who helped conceptualize PACT, wrote a great article in the New York Times on Design Thinking in business. Check out the article here, including a section on PACT that gives a bit of history on how we brought our thinking together in the early days of this business. >>
Just to give a bit of history, the idea for an underwear company began in 2007, Jeff's and my first year of business school at the University of California, Berkeley. I wanted to do a Green Business startup and Jeff wanted to turn his love of underpants into a responsible empire. We kicked ideas around for about 8 months and then took a great course at Haas called "New Product Development." We worked with Cal engineers and designers from nearby California College of the Arts to test out the ideas behind PACT further, eventually developing prototypes and a skeleton for the business. When we presented our final work, we caught the eye of Yves Behar who told us he would design for us if we could put together the business. (When Yves walked into the room and it was clear that he was going to be one of the judges, Jeff and I freaked out because we'd pulled the presentation together hastily. As it was, my wife had to slink out of the back row to hold the computer cord into the wall for the duration of the presentation.)
Our own design thinking continued for another year while working closely with fuseproject, developing the overall identity, look, feel, and experience for the PACT brand. The entire business and ‘ecosystem’ that is PACT was developed as a constant interplay between inspired design, what our customers want, environmental and social impacts, and more. While we pulled out the occasional spreadsheet, we used them to test and validate our prior ideas. What we ended up with was something new. PACT emerged as something that couldn’t be created by making adjustments to past work, but by re-thinking an entire category. <<
The dog ate our underwear (bag)
Shameless photo of the CEO and Co-Founder’s dog, Louie, finding a new use for our re-usable bags. Don’t let this happen to you–find a use for the bags before he does.
