Question: Is “going green” or “being green” something that we do for ourselves, our neighbors or our ego?

Fact: Hybrid cars that are designed to look like hybrids–e.g. the Prius– sell much better than vehicles with hybrid motors but traditional bodywork. Why is this? Are we, as environmentally consciousness consumers, purchasing a hybrid vehicle because it is more energy efficient, or are we buying a hybrid so that we can publically flaunt our green street cred?

Our motivations are probably a little of both, which is only human, we want to be recognized and given credit for our efforts. Rahter than ignore this tendency we should recognize it and use it to our advantage. It’s fine to want to do good things and live a more eco-concious life AND expect a little positive reinforcement for those decisions.

So how do we show off what we wear under our clothing?

Well the first thing we do is learn about it. Mass produced non-organic underwear is laden with oil and unnatural Frankenscience. Those Fruit of the Loom have more in common with Exxon Mobile and Monsanto than they do with a basket of fresh produce. There is oil in the fertilizer that grows the cotton, there are mutations in the genes of the plants, there are barrels and barrels of oil spent in the shipping, transportation and far-flung fabrication of most underwear. The plastic spears and plastic bags that seal each pair require a tremendous amount of energy and petroleum to produce.

There are many reasons to buy and wear PACT sustainable organic underwear. The beautiful polychromatic design, the closed-loop production facilities, the non GMO organic cotton, the large and constant donations made to non profits from every purchase of every progressive pair…

So now you know why you should make a PACT to be a more responsible consumer and replace the convenient with the crucial, the wasteful with the economical…but you may be wondering, how do I show other people I’ve made the sexily sustainable choice?

Here are 5 Things You Can Do to Share Your Progressive Panties Epiphany:

1. Answer the door in your underwear
2. Go to the gym and take a generous amount of time getting dressed
3. Go shopping with friends and take them into the changing room
4. Flash people (especially people driving Priuses, they love conspicuous displays of eco-chicness)
5. Be in college. More importantly, be on a college campus (opportunities will present themselves, trust us.)

Now ask yourself. What’s better for the environment, walking in sustainable, luxurious, and incredibly stylish PACT underwear or driving a Prius in said underwear? The answer is obviously walking. If you are in a hurry ride a bike, (riding a bike in a dress could be the 6th way to show off your new eco-undies)… If you have to drive, by all means drive a Prius and in this case do as our CEO Jason Kibbey does Pact it up in a Prius.

If you REALLY want to show off your commitment to the environment, drive that Prius in just your underwear in the carpool lane, with three other Pact pals, naturally.
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